Protect Your
IMAGINATION
Hospitality runs on imagination — but imagination needs protection.
Too many operators have poured hundreds of thousands, even millions, into building something special… only to receive a cease-and-desist letter for the name above their door.
Trademark86 was created to stop that.
Because protecting your name, your story, and your world should be as essential as forming an LLC.
Born from Hospitality
BUILT TO SOLVE A PROBLEM
After decades of consulting and opening venues, we kept seeing the same costly mistake: operators who had built beautiful concepts — restaurants, hotels, bars, entire identities — without protecting the names behind them.
Some were forced to change branding mid-flight. Others found themselves on the wrong side of infringement claims. In every case, it was preventable
That’s why Hamutal Lieberman, who has filed over a thousand hospitality related trademarks. Maverick Theory, a team of operators and creators with decades of experience consulting across the industry, formed Trademark86 — to make trademarking a necessity, not an afterthought.
We believe protecting your name and your imagination should be as fundamental as starting the business itself.
Because every great concept deserves to stay yours.
We Speak Hospitality
WE SIMPLIFY LAW
We’re not a law firm. We’re an advisory group built by operators and backed by attorneys who speak your language.
Our partners simplify the legal process instead of hiding behind it, giving you protection that’s clear, fast, and human.
We help safeguard:
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Venue names and brand identities
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Logos, slogans, and design marks
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Product lines and brand extensions
Whether you’re launching your first concept or expanding a portfolio, we make sure your ideas stay yours.
Why Operators Choose
TRADEMARK86
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Built for Hospitality – We understand your business because we’ve lived it.
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Fast, Affordable, Transparent – No red tape, no mystery pricing.
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Backed by Real Attorneys – Legal clarity from people who actually get hospitality.
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Protection Guarantee – If your trademark isn’t approved, you get 75% of your money back.
Because protection shouldn’t be complicated,
And creativity shouldn’t be left unguarded.
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